Florida-based digital agency Shed Marketer has introduced a new digital marketing package exclusively for shed builders and portable building manufacturers. The comprehensive marketing plan includes all the tools necessary to properly market sheds and portable buildings online, including web design, SEO, Pay-Per-Click Ads, Social Media, Reputation Management, and e-mail marketing.
"This is a service desperately needed by the shed industry," says the company's founder, Jim Mosier. "The goal was to bring to market a comprehensive solution that follows all digital marketing best practices and make it exclusive to shed builders."
Why shed builders need digital marketing
There's no doubt the shed and portable building market is booming. Many shed manufacturers that build to order are seeing lead times of several weeks to a few months. At such a busy time, one might ask why a shed manufacturer must worry about online marketing.
The current market creates many opportunities for companies to stand out and usher in a new wave of competition from newcomers to the industry. The companies that focus on proper marketing while no one thinks it's important are the ones that will be left standing once the surge in demand dissipates.
"A shed or portable building company that wants to succeed in this competitive industry needs a marketing strategy that focuses on both the front end (sales) and back end (retention)," says Mosier. "That's where Shed Marketer can help."
The components of a perfect shed marketing plan
According to Mosier, a proper digital marketing plan for shed companies should have several components, all working together to increase the number of shed quote requests generated by a shed builder's website. These include:
- A professionally built, mobile-friendly website that is easy to navigate and has strong calls-to-action that compel visitors to request a shed quote
- An active social media presence with engaging content that builds followers and goodwill, not one that only posts sales content
- A search-engine-optimization strategy that combines a strong local business listing for map search with a long-term organic search strategy to dominate the search engine result pages
- An online advertising strategy that optimizes spending on items most likely to result in a request for a shed quote, such as intent-based keyword searches and re-marketing
- An e-mail marketing strategy that works to nurture potential buyers through the shed ordering and buying process and educates them on their purchase
- A reputation management strategy that ensures that shed builders systematically collect strong reviews from their customers and mitigate negative reviews through a good communication and escalation process
An actual sales & marketing plan for shed builders
"This synergistic approach is tried and true," says Mosier, who adds that his company offers geographic exclusivity for companies they work with. "The best part about it is that companies will never have to worry about us working with you and your competition."
The company's dedication to protecting its clients' territories is why it has a waiting list in most of Florida, parts of Texas, North Carolina, and Ohio.
Can shed builders implement this kind of marketing on their own?
"Of course," says Mosier. "Anyone that tries to tell you they have a magic bullet or some secret sauce is lying to you. A person can learn every aspect of this program. This program offers the ability to skip the learning curve and hire a team of professionals trained in all of these disciplines for less than the cost of a single full-time employee."
Signing up with a digital agency such as Shed Marketer also reduces the time to market. "In general, your website and internet marketing will be online and generating shed quote requests in just a matter of a few weeks, not months," adds Mosier.
How can a shed company or portable building manufacturer learn more?
Shed builders who want more information are strongly urged to Contact Shed Marketer directly to arrange a free, no-obligation strategy session. They can be reached at (888) 346-1069 or https://shedmarketer.com.
